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May 2020

MKT 607 Topic 5 DQ 1 The Conscious Capitalism simulation

MKT 607 Topic 5 DQ 1 The Conscious Capitalism simulation involves business-to-business (B2B) marketing of computer products. Social media is often considered…

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MKT 607 Topic 4 DQ 2 Define brand positioning

MKT 607 Topic 4 DQ 2 Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar,…

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MKT 607 Topic 4 DQ 1 A number of factors contribute

MKT 607 Topic 4 DQ 1 A number of factors contribute to the pricing strategies for a product. Considering the segments in the simulation, what pricing strategy…

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MKT 607 Topic 3 DQ 2 What is a store brand

MKT 607 Topic 3 DQ 2 What is a store brand and why do many of them imitate national brand packaging? Consider the effects social, marketing, situational,…

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MKT 607 Topic 3 DQ 1 Define relationship marketing

MKT 607 Topic 3 DQ 1 Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan?…

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MKT 607 Topic 2 DQ 2 Define the characteristics of a vulnerable

MKT 607 Topic 2 DQ 2 Define the characteristics of a vulnerable consumer. Considering ethics, should there be greater government regulation with respect…

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MKT 607 Topic 2 DQ 1 Research various codes of ethics

MKT 607 Topic 2 DQ 1 Research various codes of ethics in marketing research. Explain how the codes of ethics support conscious capitalism. Why might someone…

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MKT 607 Topic 1 DQ 2 In the world of marketing

MKT 607 Topic 1 DQ 2 In the world of marketing, two specific environments exist: business-to-business (B2B) and business-to-consumer (B2C). What are the…

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MKT 607 Topic 1 DQ 1 Product strategy as part

MKT 607 Topic 1 DQ 1 Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions based on perceived…

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MIS 660 Topic 3 DQ 1 Data summarization is usually

MIS 660 Topic 3 DQ 1 Data summarization is usually not enough when performing analysis. Most of the time, adding context by telling a story about the data is…

admin May 29, 2020